Don’t tell anyone, but, my favorite Christmas gift was given to me by my niece Marisa. It is a 2 oz. jar of moisturizer called “Hope in a Jar” made by Philosophy and made popular on Oprah’s “Favorite Things” show. I like it not only because it is a creamy treat for your face and is sure to remove years of sun damage in a single application, but, I love the idea behind the name. From a marketing point of view it is a brilliant name. It stands out from the rest of the millions of face creams with a name that is both unique but also simple. Who could resist buying HOPE in a jar?
HOPE is to look forward to something with confidence. It is also one of the three main elements of Christian character (along with faith and love). It is the antonym of fear or despair. Synonyms include: anticipation, expectation, faith, optimism, promise, prospect, and wish.
I have just completed the best few months of my artistic career in terms of sales. That is shocking to me. This economy is a difficult one, at best. When people don’t have much discretionary income, art is not the first thing they buy. It falls short on the list of necessities. However, I have sold more pieces the last few months than ever before. When I ask myself why this is the case, I think it is because I am selling “Hope in a Jar” too. My work is uncomplicated and bright. It stands out from other work because it is different in media and process. Mainly though, it is unapologetically OPTIMISTIC. Once when I was criticized by another artist for my “Polyanna” outlook I told him, ” I will not ever apologize for my enthusiasm.” When faced with hard times it is my opinion that we need something hopeful to look at; something to lift our spirits; something to inspire confidence. Maybe in times of need art IS the first thing we should buy.
As I anticipate the new year that holds so much promise, I am so grateful for the opportunity to display my work and have people enjoy it. I am grateful to the stores and galleries that have confidence in me and took a leap of faith with me. I am grateful to the Pendleton and all of my fellow artists from whom I have learned so much. I am grateful to my friends who support me and pick me up when I am overwhelmed. I am grateful to Mark who gives me the freedom to follow my dreams. My resolution is to continue my quest to bring optimism and my point of view to the canvas.
